Tired of driving to London, Basildon or beyond for African groceries? We're exploring whether Essex needs a destination African & Caribbean supermarket closer to home.
We're exploring whether there's enough demand to bring African & Caribbean groceries closer to home. Three taps. Anonymous. That's all we're asking.
Do you currently travel outside Chelmsford for African & Caribbean groceries?
Would you shop at an African & Caribbean supermarket in Chelmsford?
No name. No email. No mailing list. We don't want your details — just your answers.
✅ Thank you! One last thing —
What products do you struggle to find locally? (tap any)
Want to follow the journey or share suggestions?
Your answers directly shape what we stock.
Current stage: Research & Planning
Like many people across Essex, we're tired of driving to Basildon, Barking and London just to buy African groceries.
We're exploring whether there's enough demand to bring those products closer to home — frozen meat and fish, fresh produce, dry goods, cosmetics and household essentials, all under one roof.
We're simply trying to understand what the community needs.
If you'd rather have a conversation than tick boxes, message us — we read and reply to everything: